You have heard the maxim it is better to give than to receive, and this is so very true in the world of email marketing nowadays. Before asking your subscribers or anyone for that matter even if trust has been established, you must give them something of value in return. Try to send no strings attached emaiuls with useful information. Some even give out free ebooks as a bait to get them to say yes when the final question of purchase comes into play. Also in the process of the give and take, do give it time for the potential customer to soften up to you until yes comes as a very natural response for him or her when it comes to your product or sales pitch. Also try to look at the way you use newsletters since these can also give out information without necessarily promoting something you need to sell;product launch formula bonus 3 .